VI. Marketing and Promotions

Develop a "Retro" Marketing Program

This program would use older types of promotions to show the history and traditions of Missouri state parks' promotion to show changes and draw attention to state parks and encourage visitation.

Develop an Annual Park Season Kick-Off Campaign

This might include incentives like free tours, camping, etc., and be done in the early spring to draw attention to the benefits of visiting state parks.

Upgrade Web Site

Continually update and improve the Web site to create an identity among today’s populations that encourages them to visit our Web site and visit state parks and sites.

Create a Free Camping Week or Weekend

Have an early season week or weekend, where state parks and historic sites are free. This accomplishes two things. First it gets people interested in and visiting state parks and sites early in the year, which data shows will create more frequent visits during the year. Secondly, it will expose the system to those who may not have the means to use the parks and pay the fees. The other benefit would be to create excitement and focus about state parks early in the year.

Missouri Outdoors Promotion

Work with the Division of Tourism, Missouri Department of Conservation, U.S. Fish and Wildlife Service, National Park Service and the U.S. Army Corps of Engineers to develop materials to promote the use of the outdoors in Missouri. The natural resource management agencies all have their own information and promotions but there seems to be a need to have an integrated promotional campaign to maximize the impact, provide information and encourage use.

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